ABI Digital Network
Our Version of the Telephonoscope
The heyday of cardboard signs and vinyl banners at retail is coming to a close. And Rio Creative Labs is hastening the demise with ideas like this one. We approached Anheuser-Busch InBev (ABI) with a concept and strategy for launching a digital signage network to help promote beer sales at point-of-purchase.
We asked ABI to reallocate “wide net” advertising dollars to a more targeted approach to influence purchase decisions. We helped them create their entire retail digital signage solution – from sourcing the equipment and operating platform, to building out the content and managing the network. Today we manage over 2,000 signage locations by pushing digital content and managing the “hotline” call center, providing wholesaler training and deploying a team of field technicians. Now that’s what we call a formula for success.