CASE STUDY
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Brach’s Sweetness Swap
BRACH’S wanted to make moments sweeter for the holiday season by bringing generations together for the first-ever holiday tradition swap. Macklemore and Babs from Brunch with Babs officially kicked off the swap!
Consumers were invited to submit their favorite holiday tradition using candy canes in exchange for a box of FREE Brach's Peppermint Candy Canes and a new (well, new to them!) festive activity to try this season with family and friends.
Consumers Register for the Brach’s Sweetness Swap Program and share their holiday tradition to receive a link for a free box of candy canes.
They upload a receipt showing the purchase of one (1) or more Brach’s Peppermint Candy Canes.
And boom! they get a Venmo notification that they received $5 to use towards buying more candy canes!
Results
Engagement from 49 of 50 states and D.C.
2,000+ Holiday Traditions Swapped
2,246 Daily Site Visits
Engagement by all age groups 21-89
1000’s of Candy Canes gifted away