CASE STUDY
Hops & Apps Giveaway
Bud Light and Buffalo Wild Wings
Designed to increase the basket ring at Buffalo Wild Wings while driving beer sales for Bud Light… consumers were invited via signage and coasters to “Get $5 Back” when they submit a picture of their beverage together with any appetizer.
To participate, they scanned the QR code on signage, completed registration and uploaded a photo of their appetizer and beverage.
Once the image is validated, the consumer receives a payment via Venmo/PayPal.
Results
2,221 Members
Drove more than $27,670 in direct beer and appetizer sales
Engagement by all age groups 21-89
6,000+ QR code scans
A Few Appetizing Submissions
