CASE STUDY
Regional Loyalty Club
Busch Family
Consumers were invited via in-store signage to join the Busch Light Beer Club and earn punches towards prizes whenever they purchase Busch Light 24 and 30-packs. It ran in 2 states, in one retail chain, and the results far exceeded the client’s expectations.
To participate they scanned the QR code on in-store signage, completed registration, and added the AirBaton digital pass to their mobile phone. (This allowed for tracking of punches and easy access to campaign site).
As receipts were uploaded, they were validated and the participant earned punches towards various branded prizes.
We delivered push notifications to keep consumers engaged and coming back to earn more points!
Results
1,054 notifications sent
480 receipts submitted
Drove more than $10k in sales in 2 states and ONE RETAILER!