CASE STUDY
Sweepstakes
Saint James
In order to collect valuable consumer data and promote Saint James Iced Tea in a collaboration with Stagecoach we created and managed a custom sweepstakes for the brand that gave consumers the chance to win a trip to Stagecoach! For their very first sweepstakes…lets just say they crushed it!
To participate consumers visited the custom microsite to register for the Saint James Sweepstakes. Once registered, they were automatically entered for a chance to win The Ultimate Stagecoach Experience.
This sweepstakes was promoted on social channels and at select retail locations nationwide.
2 Grand Prize winners received The Ultimate Stagecoach Experience.
To drive additional purchases, consumers were also instantly rewarded for participating in the sweepstakes by receiving an exclusive Saint James AIR™ ( AirBaton Instant Rebate) delivered to their inbox.
Results
8,518 Sweepstakes entrants in 35 Days!
Entries from all eligible states
47% of entrants are 21-39
49% Opt in for Saint James Marketing
2 Grand Prize Winners
