CASE STUDY
Instant Win Sweepstakes
Stella Artois - Let’s Do Dinner
The Stella Artois "Let’s Do Dinner" campaign was crafted to boost Stella Artois sales both in on-premise and off-premise settings. This campaign aimed to elevate the brand's exposure as a premium beer, while forging a meaningful connection between memorable dining experiences and the brand. It achieved this by offering consumers a chance to win an extraordinary dinner with some highly notable guests, as well as more than 5k other instant win prizes.
A custom microsite was created to drive excitement and provide consumers with details about the event, prizes they could win, etc. Notifications where also delivered through out the campaign to drive return visits and additional purchases.
To participate, consumers completed registration, downloaded the Let’s Do Dinner digital pass, and could come back daily to earn another entry into the grand prize dinner experience, as well as a chance to instantly win 1 of 5000 Uber Eats digital rewards and other prizes.
Randomly picked winners were notified immediately of the prize they won (Uber Eats codes or Stella Merchandise) AND they received an additional entry into the grand prize sweepstakes.
Branded push notifications and e-mail reminders kept consumers coming back consistently throughout the life of the campaign!
Results
623,052 Entries
Consumers returned on average 8 times to the campaign.
24,269 digital passes were downloaded to consumers’ apple wallet or mobile device for easy access back to the campaign, and to receive push notifications updating them on the campaign.
5,550 instant win prizes awarded
Consumer engagement was off the charts with 995k+ page views
Engagement by all age groups 21-89
Campaign was accessed primarily by consumers’ mobile device (76%)