CASE STUDY
AIR™ - AirBaton™ Instant Reward
Bud Light March Hoops Pick Em’
The Bud Light March Hoops Pick Em’ campaign was designed to drive excitement and Bud Light sales at bars, restaurants and retailers across the US, while rewarding consumers with a Bud Light (digital payment delivered instantly via Venmo/PayPal) for their correct March Madness picks!
To participate, consumers completed registration and then picked winners for each day of games throughout the tournament.
When they picked the correct winner they were paid *$5 via PayPal/Venmo (up to $10 per day) for their next Bud Light.
IMMEDIATELY after EVERY game, digital payments were delivered to every consumer with a correct pick and the tournament website automatically updated for the next day/round of the tournament.
The results were a SLAM DUNK…!
Results
Consumer engagement was off the charts with 92k+ page views for the 3 weeks of the tournament!
Engagement by all age groups 21-89
75% of members were 21-39
40,291 beers awarded over 3 weekends
7,684 Members
64,836 correct March Madness picks
Engagement in the March Hoops Promotion from all 50 States