CASE STUDY

Sweepstakes + AIR™

BRACH’S Candy Corn Club Sweepstakes

Designed to promote Brach’s Candy Corn, collect valuable consumer data and introduce the inaugural Brach’s Candy Corn Club!

  • To participate consumers visited BrachsCandyCornClub.com to register for the Brach’s Candy Corn Club Sweepstakes. Once registered, they were instantly rewarded for participating in the Brach’s Candy Corn Club sweepstakes by receiving an AirBaton Instant Rebate via email, for a free bag of Brach’s Candy Corn.

  • The consumer could click on the link in their email to be redirected to the Brach’s Candy Corn Club rebate site.

  • Once their receipt was submitted and validated, they received Up To a $5 rebate payment instantly via Venmo/PayPal. All within 5 minutes of submitting their receipt! 

Results-Brach’s Candy Corn Club Sweepstakes

  • 23,822 Sweepstakes entrants for 3-week program!

  • Entries from all 50 states

  • 48% of entrants are 30-49

  • 70% Opt in for Ferrara Marketing

  • 100 Winners

Results-Brach’s Candy Corn Club Rebate

  • 2,756 rebate registrations

  • 1,021 redemptions/bags of candy corn sold

  • Average rebate value is $3.26

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