CASE STUDY
Digital Punch Card
Dave’s Killer Bread
The Dave’s Killer Bread team wanted a mechanism to promote Dave’s Killer Bread Seeded Loaf products and reward consumers for their purchases. Our team suggested the AirBaton digital punch card to drive repeat purchase and keep their brand top of mind. Demand for this program was off the charts and the client was beyond excited at the participation and redemption .
All promotion of this offer was done digitally via Dave’s Killer Bread E-News or paid social advertisements. NO in-store signage!
To participate, consumers completed registration and added the digital punch card to their phones. Consumers then uploaded receipts with the purchase of an eligible product. Three punches (purchases) were needed to then receive the $8.99 rebate offer via PayPal/Venmo.
Receipts were validated INSTANTLY keeping the consumer engaged, and payments were delivered immediately upon completion of punch card!
Results
5,076 Members
More than 36.2k site views
48% of members were 30-49
3,614 loaves of bread sold
1,031 loaves of bread awarded