CASE STUDY

Points Based Loyalty

Anheuser-Busch Craft Collective

Designed to increase sales and awareness across Anheuser-Busch’s broad craft beer portfolio at convenience stores…consumers were invited via in-store signage to join the Craft Collective Loyalty program to earn some very crafty prizes.

  • To participate they scanned the QR code on in-store signage, completed registration and uploaded a receipt of their Craft Beer Purchases. Or for Non-Beer Purchase states, they could “check-in” to receive points towards different tiers of prizes.

  • Once the points collected matched with the points needed for a prize, the consumer could claim the prize or keep the points for higher point prizes.

Results

  • 126,030 Points Issued

  • 4,161 Daily Site Visits

  • Engagement by all age groups 21-79

  • Utilized a 4-tier reward system to encourage continuous consumer engagement

  • 100’s of retail displays secured

Next

Digital Punch Card